Websites for a clinic or health practice
Found on a phone at ten at night, booked without the wait.
Physiotherapists, osteopaths, chiropractors, dentists and hearing clinics are not who we lead with, but the rules do not change: what you treat, whether it needs a referral, what it costs, and a way to book that doesn't wait for the phone to ring. A website starts at £1,195, or we build it free from £25 a month.
From £25 a month, or from £1,195Every price
“Someone's put their back out shifting hay near Kilkhampton and is scrolling for a physio at ten at night, trying to work out if they need a GP referral or can just book you direct. Your site doesn't say, so they ring whoever answers first.”
A page that says plainly who you treat, whether a referral is needed, what a first appointment costs, and a way to book it without waiting for you to pick up the phone.
The new patient, before they've even decided.
The words below are the ones you use. We write the site in them rather than translating them into something a stranger would say.
Your diary is built around people who are already booked in: the follow-up after last week's adjustment, the course of treatment that's now on session four, the hearing aid fitted three months ago and due a check. That work runs itself once someone is in the system. The harder patient is the one who isn't yet — the back that went in the garden near Poughill, the ear that's been ringing since the flight home, the tooth that started aching on a Sunday.
Most of them have never used you before, and a good few have never used a private practitioner of any kind. They've been on a list, or been told a local practice isn't taking new patients, and this is the first time they've had to work out what going private actually involves: whether they need a referral, what a first appointment costs, whether their insurance covers it, and whether they can just book online at ten at night rather than ring you between patients tomorrow. If your site doesn't answer that in the first screen, they ring the next name instead.
So the site's job is trust as much as information: who you treat, what it costs, whether a referral is needed, and a way to book that doesn't depend on catching you between appointments. Get that right and the phone rings less, not more, because the questions that used to cost you a call are already answered.
- self-referral
- initial assessment
- follow-up appointment
- new patients
- insurance patients
- consultation fee
- clinic hours
- home visits
- the waiting list
- course of treatment
- hearing test
- check-up
PHIN (Private Healthcare Information Network), Patient confidence report, 2026
28%of those who would research private healthcare before using it say they wouldn't know where to start
Source: PHIN (Private Healthcare Information Network), Patient confidence report, 2026. Sample: Survey of 2,000+ UK adults. PHIN's own remit is mainly private hospitals and consultants rather than smaller independent practices, but the finding describes how people approach researching private care generally.
www.phin.org.uk/news/patient-confidence-report-2026What your site actually has to carry.
Not a feature list. These are the things a customer of yours is trying to do, and where each one has to sit before they give up and ring somebody else.
| What it needs | Why, for you | Where it goes |
|---|---|---|
| Who you treat, in plain words | 'Physiotherapist' or 'osteopath' covers a lot of ground; people want to know if you see sports injuries, bad backs or children before they ring. | First screen, and a page per condition or service you actually treat |
| Whether a referral is needed | Most private physios, osteopaths and chiropractors take self-referrals, but plenty of first-time patients still assume they need a GP letter, and won't ring to ask. | Stated plainly near the booking button |
| What a first appointment costs | The one question almost every new patient has and almost no site answers, so they ring round three practices just to compare a number. | On the booking or new patient page, not hidden behind a 'contact us' |
| A way to book without ringing | Fitting a call in between patients is hard for you and worse for them; an online diary answers it once. | A button in the first screen, wired to the diary you already use |
| Insurance and payment | Patients with private medical insurance want to know before they book whether you invoice direct or they claim it back. | A short line on the pricing or new patient page |
| Reviews and a Google Business Profile | A wary first-time patient checks the profile before they check the website, and the category has to say what you actually are. | Google Business Profile, category set correctly, with a review link sent after each course of treatment |
What we’d do first.
Before a rebuild, before a rebrand, before anything with a monthly fee attached to it. In this order, for a clinic or health practice.
Say plainly on the home page who you treat, whether a referral is needed, and what a first appointment costs, so the decision is made before anyone rings the practice.
A booking button in the first screen wired to the diary you already use, so a new patient can take a slot at ten at night instead of waiting for you to call back between appointments.
A Google Business Profile with the right category, real opening hours, and a review link you send after every course of treatment, because a wary first-time patient checks that before the website.
And what we wouldn’t bother with
A blog of general health advice
You won't keep it current, and half-written health advice reads worse than none at all. A clear new patient page and an honestly kept Google profile earn more trust than a blog abandoned after three posts.
The words your customers actually type.
Not keywords. Half-sentences, typed with one thumb, usually within a few miles of you and usually about to spend money.
physiotherapist Bude
osteopath Holsworthy
hearing test Bude
dentist taking new patients Bude
Every one of those is either a page on your site or a line on your Google Business Profile, and usually both. Local SEO and the Google profile is priced on its own, set up once and kept right through the season.
Read next: Wix or a web designer?
What that takes, and what it costs.
Every one of these has a published price. Where it’s a range, a short call turns it into one fixed figure in writing before any work begins.
- Website design and buildFree build from £25/month, or from £1,195Who you treat, whether a referral is needed, what a first appointment costs, and a way to book it.
- Local SEO and Google Business ProfileGoogle Business Profile setup £90Found for the treatment and the town, with your clinic hours right on Google.
- Care planFrom £60/monthHosting and backups, and from the Grow plan up clinic hours and fee changes sent over on WhatsApp.
Most of what we can show you so far is holiday parks, glamping and holiday home sales, built by the same two people under our holiday-park name. The thinking is the same and the figures on each study are lab measurements, stated in full. See the work.
Care plans, marketing and the smaller extras are all on the pricing page. When you know what you need, start your project.
The questions we get, answered straight.
Can people book an appointment from the site, rather than ringing?
Yes. We wire in whichever diary or booking system you already use, so a new patient can see a slot and take it at ten at night rather than wait for you to answer between appointments. If you'd rather every new patient had a short phone conversation first, we make the number the button instead.
Do patients need a referral to see us?
That depends on your practice, and it is exactly the kind of thing that has to be on the page rather than in someone's head. We put the answer in plain words on the new patient page so nobody puts off booking just to ask a receptionist first.
We're not currently taking on new patients. Can the site say that?
Yes, and it should, the moment it's true. Nothing puts a first-time patient off faster than ringing a number that turns out to be a closed list, and saying so honestly does you more credit than staying quiet about it. You can update it yourself, or send the change over on WhatsApp and it's done under a Grow or Lead care plan, from £120 a month.
What does a website for a clinic or practice cost?
A Fast-Track Website, from £1,195, covers your new patient page, pricing, referral information and a booking button. Google Business Profile setup is £90 on top of that, which matters here because a wary first-time patient checks the profile before anything else. Hosting and updates are the care plan, from £60 a month. Or we build it free from £25 a month on a pay-monthly plan. Every price is on our pricing page, and a range is fixed in writing before we start.
We reply within 24 hours
Send us your web address. We'll tell you what's costing you patients.
Built in Bude: The Bank at Bude, The Triangle, Bar Thirty Five. See all the work
We look at it the way one of your customers would: on a phone, in a hurry, on a Bude signal. Then you get an email from Leonard or Rebecca with the one thing to fix first and roughly what it would cost.
The check costs nothing and there is no sales call after it.