Websites for a dog groomer, kennels or dog walking business
Booked by word of mouth. Found online by nobody.
We build websites for dog groomers, kennels, catteries and dog walkers around Bude, North Cornwall and North Devon: a booking enquiry that asks the right questions, photographs of the runs or the round, and a Google profile that shows up when someone new to the area searches at ten at night. A website starts at £1,195, or we build it free from £25 a month.
From £25 a month, or from £1,195Every price
“The kennels are booked out for August by Easter, the grooming diary fills by word of mouth, and the family who's just moved to Kilkhampton and searches for a dog walker at nine at night has no way to know if you've even got space.”
A booking enquiry that shows what you actually take and when, so the person who does not yet know you by word of mouth can still find the space you've got.
Half term decides the kennels.
The words below are the ones you use. We write the site in them rather than translating them into something a stranger would say.
The kennels or the cattery fill in a pattern that has nothing to do with when you advertise. The last week of August and the ten days over Christmas are booked by March, sometimes earlier, by the same families who came last year and know the price already. What's left to sell is the odd week in May, the three nights when someone's flight gets moved, and the phone call from a family staying in a holiday let near Widemouth Bay who need somewhere for the dog while they do the thing dogs can't do.
The grooming side runs on a different clock. The diary fills by word of mouth and by the dog that came in matted last time and left looking like a different animal. A full groom, a de-shed before the moult, a puppy's first pattern: each one is booked a fortnight out by people who already trust you, which is exactly the trouble. The person who's just moved to Stratton and doesn't yet know anyone to ask has no way to tell whether you take dogs their size, whether you do cats, or whether Tuesday has a slot.
Dog walking is the quietest of the three and the hardest to be found for. It runs on a key, a rota and a WhatsApp group with the regulars, mostly people who already know you from the school run or the canal path. None of that helps the owner who's just got a puppy and searches for a dog walker at nine at night, and none of it is the same job as the 'dog-friendly' pages the rest of this site talks about — that's pubs and cottages that will have a dog in the room. This is the business someone else trusts with the dog itself, on the lead, out of sight, for an hour.
- boarding
- runs
- the diary
- meet and greet
- full groom
- de-shed
- kennel cough
- vaccination card
- half term
- word of mouth
- the round
- key holder
UK Pet Food, UK Pet Population data, 2026
41%of UK households now own a dog
Source: UK Pet Food, UK Pet Population data, 2026. Sample: based on around 9,000 UK adults surveyed for UK Pet Food by Kantar.
www.ukpetfood.org/industry-hub/data-statistics-/uk-pet-population-.htmlWhat your site actually has to carry.
Not a feature list. These are the things a customer of yours is trying to do, and where each one has to sit before they give up and ring somebody else.
| What it needs | Why, for you | Where it goes |
|---|---|---|
| Real availability for kennel or cattery dates | A family planning next August in March need to know if there's a run free before they book the actual holiday around it. | A 'Check dates' enquiry in the first screen, linked to the diary you already keep |
| The grooming diary, or at least this week's slots | Word of mouth fills a chair eventually, but the person who's never heard of you needs somewhere to see if Tuesday's free. | A booking or enquiry page, linked from every service you offer |
| Photographs of the runs, the parlour or the round | Leaving a dog with a stranger is the whole decision. Seeing the place, or the walk, first is what turns a phone call into a booking. | Its own page, photographed this year, not from when you first opened |
| What you actually take: sizes, breeds, temperament | A kennel that can't take an unneutered male, or a groomer who doesn't do cats, saves everyone a wasted call by saying so up front. | A short, plain list on the booking page |
| Vaccination, kennel cough cover and health rules | It's the first thing you ask on the phone. Answering it on the page before anyone rings saves the call. | The booking page, plainly, before the enquiry form |
| A review link you send after every stay or groom | The review comes when you ask for it, with a link in hand. It almost never comes from a form on the site. | Your Google Business Profile, sent by text the day the dog goes home |
What we’d do first.
Before a rebuild, before a rebrand, before anything with a monthly fee attached to it. In this order, for a dog groomer, kennels or dog walking business.
A booking enquiry that asks for the dates, the dog's size and any vaccination or kennel cough cover up front, so a stay is confirmed in one message instead of five phone calls back and forth.
Photographs of the runs, the parlour or the walks you actually do, taken this year, because handing your dog to a stranger for the first time starts with wanting to see the place.
A Google Business Profile with the right category, your real service area, and a review link sent after every stay or every groom, because that is what decides who shows up on the map.
And what we wouldn’t bother with
An online shop selling leads, treats and toys
Packing and posting eats more time than the margin is worth for most groomers, kennels and dog walkers. Sell the groom, the stay or the walk, and leave the treats in a basket by the till.
The words your customers actually type.
Not keywords. Half-sentences, typed with one thumb, usually within a few miles of you and usually about to spend money.
dog groomer Bude
boarding kennels Kilkhampton
dog walker Stratton
cattery near Bude
Every one of those is either a page on your site or a line on your Google Business Profile, and usually both. Local SEO and the Google profile is priced on its own, set up once and kept right through the season.
Read next: How do I show up on Google Maps in Bude?
What that takes, and what it costs.
Every one of these has a published price. Where it’s a range, a short call turns it into one fixed figure in writing before any work begins.
- Website design and buildFree build from £25/month, or from £1,195What you take and when, and a booking enquiry for the space you've actually got.
- Local SEO and Google Business ProfileGoogle Business Profile setup £90Found for grooming, boarding or walks in your town by owners who don't know you by word of mouth yet.
- Care planFrom £60/monthHosting and backups, and from the Grow plan up prices and open dates in the diary changed when you send them over.
- Photography and videoStock photography £145; shoots quotedThe runs, the grooming room and the dogs, so an owner can see where theirs will be.
- Online shop and online orderingFrom £2,495Gift vouchers and products sold from your own site.
Most of what we can show you so far is holiday parks, glamping and holiday home sales, built by the same two people under our holiday-park name. The thinking is the same and the figures on each study are lab measurements, stated in full. See the work.
Care plans, marketing and the smaller extras are all on the pricing page. When you know what you need, start your project.
The questions we get, answered straight.
Can people check if you've got space before they ring?
We wire in the diary or booking system you already use, whether that's a paper diary turned into a proper enquiry form, or a booking platform built for kennels and groomers. If you don't have one yet, we'll talk you through what suits the size of the business before you pay for anything. Either way, the enquiry asks for the dates and the dog's details up front, so it's a booking request, not a blind message.
Can you photograph the kennels, the parlour or the dogs on a walk?
Yes, photography is quoted per job, because a half day at a boarding kennel is a different shoot from an hour following a dog walking round. It's the section people look at longest before they hand over a lead for the first time, so it's worth doing properly rather than using phone snaps off the noticeboard.
Do we need a Google Business Profile as well as a website?
For most groomers, kennels and dog walkers, yes, because 'dog groomer near me' or 'boarding kennels Bude' shows the map first and your site second. Setting the profile up properly, with the right category, your real service area and a review link, is a £90 job of its own. The website is what the profile sends people to once they've found you.
What does a website for a dog groomer, kennels or dog walking business cost?
A Fast-Track Website, from £1,195, covers what you offer, the dates or slots, photographs, and a booking enquiry. Selling grooming gift vouchers or taking deposits online is a bigger build: a Bespoke Website, from £2,495. Google Business Profile setup is £90 on top of that. Hosting and updates are the care plan, from £60 a month. Or we build it free from £25 a month on a pay-monthly plan. Every price is on our pricing page, and a range is fixed in writing before we start.
We reply within 24 hours
Send us your web address. We'll tell you what's costing you bookings.
Built in Bude: The Bank at Bude, The Triangle, Bar Thirty Five. See all the work
We look at it the way one of your customers would: on a phone, in a hurry, on a Bude signal. Then you get an email from Leonard or Rebecca with the one thing to fix first and roughly what it would cost.
The check costs nothing and there is no sales call after it.