Websites for a shop or a practice
Looked up first, visited second.
Shops, farm shops and professional practices are not who we lead with, but the rules do not change: hours that match Google, what you sell written as pages people search for, and one clear thing to do next. We start with a free website check, and you can have it built with nothing upfront.
A free website check first, then one fixed figure in writing before any work starts. Or have it built with nothing upfront and pay monthly, with no contract.
“You sell to people across North Cornwall and North Devon and your website is a page with a map on it.”
The same rules apply: what you sell, where you are, when you're open, and one clear thing to do next.
You sell to a county, not a street.
The words below are the ones you use. We write the site in them rather than translating them into something a stranger would say.
Your customers are spread from Holsworthy to Camelford and they are not walking past. They are looking for opening hours before they drive over, for whether you do click and collect, for whether the veg boxes come as far as Kilkhampton, or for an appointment next week. Most of them decide before they set off.
Which makes the boring things the important ones. Hours, address and phone number that match what Google says, this year's photographs, what you actually stock, where you deliver, and how to book a consultation without ringing during the working day. Get those right and the website has done nearly all of its job.
- click and collect
- opening hours
- stockists
- appointments
- consultation
- deliveries
- veg boxes
- loyalty
US consumers, 2023
62%of consumers would avoid a business if they found wrong information about it online
Source: BrightLocal, Local Business Discovery and Trust Report, 2023. Sample: US consumers. A US survey, so read it as a direction of travel rather than a Cornish number.
www.brightlocal.com/research/local-business-discovery-trust-reportWhat your site actually has to carry.
Not a feature list. These are the things a customer of yours is trying to do, and where each one has to sit before they give up and ring somebody else.
| What it needs | Why, for you | Where it goes |
|---|---|---|
| Hours, address and number that match Google | Wrong details online put people off before they ever reach you, and fixing them is free. | First screen, the footer, and the Google Business Profile, all identical |
| What you sell, as pages | People search for the thing, not for the shop. One page per range answers a search the home page cannot. | A page per range or per service, linked from the menu |
| Click and collect, or appointments | Whichever saves you the phone call is the one worth building first. | One button, in the first screen |
| Deliveries and stockists | Half the enquiries are 'do you come out this far', and a map or a list of postcodes answers all of them at once. | Its own short page, linked from the shop |
| Photographs taken this year | The shelves, the room and the team have all changed since the last set. | The pages people land on, and the Google profile |
What we’d do first.
Before a rebuild, before a rebrand, before anything with a monthly fee attached to it. In this order, for a shop or a practice.
Hours, address and a phone number that match Google exactly.
What you sell as pages people search for, with photographs taken this year.
Click and collect or a booking link if it saves you a phone call.
And what we wouldn’t bother with
A loyalty app
On a high street this size it is a lot of money for something a printed card does as well. Spend it on the hours being right everywhere and on photographs of what is actually in stock.
The words your customers actually type.
Not keywords. Half-sentences, typed with one thumb, usually within a few miles of you and usually about to spend money.
farm shop near Bude
accountant Bude
estate agent Holsworthy
Every one of those is either a page on your site or a line on your Google Business Profile, and usually both. Local SEO and the Google profile is priced on its own, set up once and kept right through the season.
Read next: How do I show up on Google Maps in Bude?
What that takes.
A short call turns whichever of these you need into one fixed figure in writing, before any work begins.
- Website design and buildWhat you sell or do, where you are, when you're open, and one clear thing to do next.
- Online shop and online orderingClick and collect, veg boxes and deliveries sold from your own site.
- Local SEO and Google Business ProfileYour Google listing and opening hours right everywhere, so a 'near me' search ends at your door.
- Care planHosting and backups, and from the Grow plan up opening hours, stock and appointment changes sent over on WhatsApp.
Most of what we can show you so far is holiday parks, glamping and holiday home sales, built by the same two people under our holiday-park name. The thinking is the same, and every one is live. See the work.
Prefer to build with nothing upfront? You can pay monthly instead, with no contract. When you know what you need, start your project.
The questions we get, answered straight.
We're not a holiday let or a trade. Do you still build for us?
Yes. We lead with holiday parks, lets, trades, garages, gyms, salons and cleaners because they are most of the work we've done, not because the work is different. A physiotherapist needs an appointment link where a café needs a menu. Underneath that, both are answering somebody who has already looked you up on a phone.
Do we need an online shop, or just a website?
Only if you would actually pack and post the orders. A shop is a bigger build, and it adds work every week. If most of your trade is people coming in, click and collect or a booking link on a small site earns more for less.
Can you fix our Google listing?
Yes, and for a lot of local businesses it is the cheapest thing that moves. Setting up the Google Business Profile properly is a job in itself. Matching your name, address and hours everywhere Google looks, and building the pages for the searches people type, is ongoing work, part of our Marketing Presence plan.
What does it cost?
It depends on the size. A Fast-Track Website suits most small shops and practices, and a bigger site or an online shop is a Bespoke Website. Hosting and updates are the care plan, a logo can be drawn on its own, and a photography shoot is quoted per job. We fix one figure in writing after a short call, before any work starts, and it only changes if you add something, in which case you hear the new figure first. Or have it built with nothing upfront and pay monthly.
We reply within 24 hours
Send us your web address. We'll tell you what's costing you customers.
Built in Bude: The Bank at Bude, The Triangle, Bar Thirty Five. See all the work
We look at it the way one of your customers would: on a phone, in a hurry, on a Bude signal. Then you get an email from Leonard or Rebecca with the one thing to fix first and roughly what it would cost.
The check costs nothing and there is no sales call after it.